Let’s say that your company launched a shampoo whose USP is that it is sulfate-free, vegan and not tested on animals. A digital PR campaign to promote the shampoo would involve getting popular beauty bloggers to review the shampoo, associating with vegan and animal rights groups to start talking about the shampoo on Facebook and twitter, and asking popular instagramers to post photos of how lovely their hair look after trying your shampoo. Voila! Your shampoo has now become the talk of the town (the online town). People are more likely to trust bloggers and social media discussion rather than a plain ‘buy now’ campaign from your brand.We team up with bloggers, websites, facebook groups and other social influencers to generate a buzz about your brand.