Category: Digital Marketing

How to Triple your income using Keyword Tools – US Small Business Marketing

In US, when it comes to small business marketing, Keywords play an important role in increasing the success rate of your online marketing campaign. 

Without spending too much time on google search results page, Keyword Tools can help you find out what your customers are searching online. And accordingly you can design your ads or marketing campaign online.

I can suggest the following five useful keyword research tools for small business marketing:

  1. Google Keyword Planner:


    Google Keyword Planner is a free tool offered by Google that helps you find the right keywords to target for your small business marketing campaigns. You can use this tool to research keywords and phrases that are relevant to your business, and it provides useful metrics such as search volume, competition, and estimated cost-per-click (CPC) for each keyword.
    https://ads.google.com/home/tools/keyword-planner/

  2. SEMrush:


    SEMrush is a comprehensive SEO and marketing tool that provides keyword research, competitor analysis, and other features to help you optimize your online presence. It offers a range of keyword research tools, including a keyword magic tool, keyword difficulty tool, and a keyword gap analysis tool that can help you identify new keyword opportunities.
    https://www.semrush.com/analytics/keywordmagic/

  3. Ahrefs:


    Ahrefs is another comprehensive SEO and marketing tool that offers a range of features, including keyword research, competitor analysis, and backlink analysis. Its keyword research tool provides search volume data, keyword difficulty scores, and related keyword suggestions.
    https://ahrefs.com/keyword-generator

  4. Moz Keyword Explorer:

    Moz Keyword Explorer is a keyword research tool that provides comprehensive data on keyword search volume, keyword difficulty, and related keyword suggestions. It also provides SERP analysis and competitive analysis features that can help you identify opportunities for improving your search engine rankings.
    https://moz.com/explorer

  5. Mangools/KWFinder:

    KWFinder is a keyword research tool that specializes in long-tail keywords. It provides keyword suggestions, search volume data, and keyword difficulty scores for each keyword, making it easy to identify low-competition keywords that can drive traffic to your website.
    https://mangools.com/kwfinder/

These keyword research tools can help you identify relevant keywords and phrases for your small business marketing campaigns and optimize your online presence for better visibility and traffic.

This is how I sold my House in phoenix AZ for hefty price using Online Ads


Selling your house in Phoenix AZ is a herculean task Nowadays. Here is a complete guide from a homeowner who sold his house using digital marketing.

To sell your 3 bhk house in Phoenix, AZ using online ads, follow these steps:

1. Determine the market value of your house:

The first step is to determine the fair market value of your house. You can use online tools such as Zillow, Redfin, or Realtor.com to estimate the value of your home.

2. Choose a real estate agent:

If you don’t have experience in selling houses, it’s recommended to hire a real estate agent who can guide you through the process. Look for a local agent who has experience selling houses in your area.

3. Prepare your home for sale:

Before listing your house, you should make sure it’s in good condition. Clean your home, declutter, and make necessary repairs. You should also stage your home to make it more attractive to potential buyers.

4. Take high-quality photos and videos:

To create online ads, you need to take high-quality photos and videos of your home. You can hire a professional photographer or do it yourself using a good-quality camera.

5. Create a listing on popular real estate websites:

List your home on popular real estate websites such as Zillow, Redfin, Realtor.com, and Trulia. Include a detailed description of your home, along with the high-quality photos and videos you took.

6. Use social media to advertise your home:

Share your listing on your social media profiles, such as Facebook, Twitter, and Instagram. You can also create paid ads on Facebook to target potential buyers in your area.

7. Consider using Google Ads:

You can create Google Ads to target people searching for homes in your area. Use relevant keywords such as “homes for sale in Phoenix” to attract potential buyers.

8. Monitor your online ads:

Keep track of your online ads and make necessary changes if needed. You should also respond promptly to any inquiries from potential buyers.

By following these steps, you can effectively sell your 3 bhk house in Phoenix, AZ using online ads.

Why Digital Marketing is better than Traditional Marketing in the USA?

Here we list out simple 7 reasons why digital marketing is better than the traditional way of marketing here in the USA

Traditional Marketing Cons
Definition Promoting products or services through offline channels such as TV, radio, print, billboards, etc.
Targeting Broad audience targeting with limited ability to target specific demographics
Cost Typically more expensive due to production costs and limited targeting
Measurability Difficult to measure effectiveness and ROI
Reach Limited reach based on geographic constraints and audience size
Engagement Limited engagement opportunities beyond one-way communication
Flexibility Less flexibility in terms of making changes to campaigns once they are launched
Personalization Limited ability to personalize messages

I hope that helps! Let me know if you have any further questions.

Difference between Conventional ads and digital marketing – How it works in the USA

Conventional advertising and digital marketing are two distinct approaches to promoting products or services in the USA, each with its own advantages and disadvantages. Here are some of the key differences between conventional advertising and digital marketing:

  1. Reach: Conventional advertising, such as print or TV ads, typically has a wider reach in terms of the number of people who can potentially see or hear the ad. However, digital marketing can also reach a large audience, especially through social media and search engine marketing. 
  2. Targeting: Digital marketing offers more precise targeting options, allowing businesses to reach specific demographics, interests, behaviors, and locations. Conventional advertising is less precise and may not be as effective in targeting a specific audience. 
  3. Cost: Conventional advertising can be more expensive than digital marketing, especially for TV ads and print ads in popular publications. Digital marketing, on the other hand, can be more cost-effective, especially for small businesses with limited budgets.
  4. Interactivity: Digital marketing offers more opportunities for interactivity and engagement with the audience, such as through social media posts, email marketing, and interactive ads. Conventional advertising is generally less interactive and may not offer the same level of engagement. 
  5. Measurability: Digital marketing offers more data and metrics to measure the success of a campaign, such as clicks, impressions, conversions, and engagement rates. Conventional advertising is less measurable and may not provide the same level of insight into the effectiveness of the campaign. 
  6. Overall, both conventional advertising and digital marketing have their own unique benefits and limitations. The best approach depends on the business goals, target audience, budget, and the nature of the products or services being promoted. Many businesses choose to combine both approaches for a more comprehensive marketing strategy.