Author: Ravi C

Step-by-Step Guide to Creating a Google Business Profile – No.1 Free Marketing Tool


Google Business Profile (previously known as Google My Business) is a free tool offered by Google that allows businesses to create a public business listing on Google Maps and Google search results. It’s a powerful tool that helps businesses to manage their online presence and connect with potential customers.

Here are some of the advantages of having a Google Business Profile:

  1. Increased online visibility: By having a Google Business Profile, your business can appear on Google Maps and in Google search results. This can help increase your online visibility and make it easier for customers to find your business.
  2. Free advertising: Google Business Profile allows you to create and manage your business information, including your address, phone number, website, and hours of operation. You can also post updates, photos, and videos to your profile, providing free advertising for your business.
  3. Improved customer engagement: With Google Business Profile, customers can leave reviews, ask questions, and make bookings directly from your profile. This can help improve customer engagement and build trust with potential customers.

Insights and analytics:

Google Business Profile provides valuable insights and analytics, including how many people are viewing your profile, how they’re finding your business, and what actions they’re taking (such as calling or visiting your website).

Creating a Google Business Profile is a simple and straightforward process. Follow these step-by-step instructions:

  1. Go to the Google Business profile website (https://www.google.com/business/) and click the “Manage now” button.
  2. Sign in with your Google account. If you don’t have a Google account, you’ll need to create one first.
  3. Enter the name of your business. If your business doesn’t appear in the dropdown menu, select “Add your business to Google.”
  4. Choose the category that best describes your business. This will help Google display your business to potential customers who are searching for services or products related to your business.
  5. Enter your business address. If you don’t have a physical location, you can select “I deliver goods and services to my customers” or “I don’t have a physical address.”
  6. Add your business phone number and website URL.
  7. Choose how you would like to verify your business. Google offers several verification options, including phone verification, email verification, and mail verification.
  8. Once you have completed the verification process, you can start optimizing your Google Business Profile by adding photos, hours of operation, and other details about your business.
  9. Regularly update your Google Business Profile with new information about your business, including promotions, events, and changes to your hours of operation.

By following these simple steps, you can create a Google Business Profile that will help potential customers find and connect with your business online.

 

Top 7 States that favor small businesses in the USA


While all states in the USA have programs and resources that support small businesses, some states are known to have more favorable business climates than others. Here are some of the states that are considered to be particularly friendly to small businesses:

  1. Texas: Texas has a low cost of living, no state income tax, and a large and diverse economy. The state also has a number of programs and resources available to small businesses, including tax incentives, loans, and grants.
  2. Florida: Florida has a strong tourism industry, a growing tech sector, and no state income tax. The state also offers a range of programs and resources to support small businesses, including low-interest loans and tax incentives.
  3. Georgia: Georgia has a growing economy, a low cost of living, and a range of programs and resources to support small businesses, including tax credits, grants, and loans.
  4. North Carolina: North Carolina has a diverse economy, a highly skilled workforce, and a range of programs and resources to support small businesses, including tax incentives, grants, and loans.
  5. Utah: Utah has a growing tech sector, a highly educated workforce, and a range of programs and resources to support small businesses, including tax incentives, loans, and grants.
  6. Tennessee: Tennessee has a low cost of living, a range of tax incentives and credits, and a growing economy with a variety of industries.
  7. Colorado: Colorado has a highly educated workforce, a diverse economy, and a range of programs and resources to support small businesses, including tax incentives, loans, and grants.

Please note that this is not an exhaustive list and there are many other states that are supportive of small businesses. It is important to research and understand the specific programs and resources available in your state to determine the best location for your business.

5 best businesses to start with little money in the US


There are many different types of businesses that you can start with little money in the US. Here are a few ideas:

  1. Freelance writing or graphic design: If you have writing or graphic design skills, you can start offering your services to businesses or individuals who need them. You can find clients through online marketplaces like Upwork, Fiverr, or Freelancer.

  2. Dropshipping: With dropshipping, you can sell products online without having to keep inventory on hand. You simply set up an online store and when a customer places an order, you purchase the product from a supplier who then ships it directly to the customer.

  3. Virtual tutoring or coaching: If you have expertise in a particular subject or skill, you can offer virtual tutoring or coaching services to individuals or groups. You can market your services through social media, online ads, or through tutoring websites.

  4. Social media management: If you have experience managing social media accounts, you can offer your services to businesses that need help with their online presence. You can start by offering your services to friends and family and asking for referrals.

  5. Cleaning or lawn care services: If you don’t mind physical labor, you can start a cleaning or lawn care business. You can start by offering your services to friends and family and then expand by advertising in local newspapers or online classifieds.

These are just a few ideas, but there are many other businesses that you can start with little money. The key is to focus on your skills and interests and find a way to turn them into a profitable business.

Why These 8 Small Businesses in US Are Dominant in their Fields


List of top small businesses that are successful in the US. 

Based on industry trends and historical data, here are some ideas for small businesses that have proven to be successful:

  1. E-commerce: With the rise of online shopping, starting an e-commerce business has become increasingly popular. This could include selling products on marketplaces like Amazon or Etsy or creating your own online store.

  2. Food trucks: Food trucks have become a trendy and convenient way to get food, especially in urban areas. Offering unique and tasty cuisine could set your business apart.

  3. Personal fitness training: With the increasing emphasis on health and wellness, personal training services have become popular. This could include one-on-one sessions, group classes, or online training programs.

  4. Cleaning services: Professional cleaning services have always been in demand, but the pandemic has heightened the need for regular sanitization and disinfection. Even after the pandemic, this service is in huge demand.

  5. Pet care services: Americans are spending more on their pets than ever before. Starting a pet care business such as pet sitting, dog walking, or grooming could be a lucrative opportunity.

  6. Home renovation services: As home prices continue to rise, many people are investing in home renovation and remodeling projects. Offering services like painting, landscaping, or kitchen and bathroom remodeling could be in high demand.

  7. Digital marketing services: With the increasing importance of online presence, businesses are looking for experts in digital marketing to help them with social media, content creation, email marketing, and SEO.

  8. Tutoring and educational services:  parents are seeking out tutors and educational services to help their children succeed academically. This service is one of the most successful services in the US now.

Starting a small business takes hard work, dedication, and a solid plan. Do your research, identify your target audience, and create a business plan that addresses your niche, competition, and financials. Good luck!

How to Triple your income using Keyword Tools – US Small Business Marketing

In US, when it comes to small business marketing, Keywords play an important role in increasing the success rate of your online marketing campaign. 

Without spending too much time on google search results page, Keyword Tools can help you find out what your customers are searching online. And accordingly you can design your ads or marketing campaign online.

I can suggest the following five useful keyword research tools for small business marketing:

  1. Google Keyword Planner:


    Google Keyword Planner is a free tool offered by Google that helps you find the right keywords to target for your small business marketing campaigns. You can use this tool to research keywords and phrases that are relevant to your business, and it provides useful metrics such as search volume, competition, and estimated cost-per-click (CPC) for each keyword.
    https://ads.google.com/home/tools/keyword-planner/

  2. SEMrush:


    SEMrush is a comprehensive SEO and marketing tool that provides keyword research, competitor analysis, and other features to help you optimize your online presence. It offers a range of keyword research tools, including a keyword magic tool, keyword difficulty tool, and a keyword gap analysis tool that can help you identify new keyword opportunities.
    https://www.semrush.com/analytics/keywordmagic/

  3. Ahrefs:


    Ahrefs is another comprehensive SEO and marketing tool that offers a range of features, including keyword research, competitor analysis, and backlink analysis. Its keyword research tool provides search volume data, keyword difficulty scores, and related keyword suggestions.
    https://ahrefs.com/keyword-generator

  4. Moz Keyword Explorer:

    Moz Keyword Explorer is a keyword research tool that provides comprehensive data on keyword search volume, keyword difficulty, and related keyword suggestions. It also provides SERP analysis and competitive analysis features that can help you identify opportunities for improving your search engine rankings.
    https://moz.com/explorer

  5. Mangools/KWFinder:

    KWFinder is a keyword research tool that specializes in long-tail keywords. It provides keyword suggestions, search volume data, and keyword difficulty scores for each keyword, making it easy to identify low-competition keywords that can drive traffic to your website.
    https://mangools.com/kwfinder/

These keyword research tools can help you identify relevant keywords and phrases for your small business marketing campaigns and optimize your online presence for better visibility and traffic.

This is how I sold my House in phoenix AZ for hefty price using Online Ads


Selling your house in Phoenix AZ is a herculean task Nowadays. Here is a complete guide from a homeowner who sold his house using digital marketing.

To sell your 3 bhk house in Phoenix, AZ using online ads, follow these steps:

1. Determine the market value of your house:

The first step is to determine the fair market value of your house. You can use online tools such as Zillow, Redfin, or Realtor.com to estimate the value of your home.

2. Choose a real estate agent:

If you don’t have experience in selling houses, it’s recommended to hire a real estate agent who can guide you through the process. Look for a local agent who has experience selling houses in your area.

3. Prepare your home for sale:

Before listing your house, you should make sure it’s in good condition. Clean your home, declutter, and make necessary repairs. You should also stage your home to make it more attractive to potential buyers.

4. Take high-quality photos and videos:

To create online ads, you need to take high-quality photos and videos of your home. You can hire a professional photographer or do it yourself using a good-quality camera.

5. Create a listing on popular real estate websites:

List your home on popular real estate websites such as Zillow, Redfin, Realtor.com, and Trulia. Include a detailed description of your home, along with the high-quality photos and videos you took.

6. Use social media to advertise your home:

Share your listing on your social media profiles, such as Facebook, Twitter, and Instagram. You can also create paid ads on Facebook to target potential buyers in your area.

7. Consider using Google Ads:

You can create Google Ads to target people searching for homes in your area. Use relevant keywords such as “homes for sale in Phoenix” to attract potential buyers.

8. Monitor your online ads:

Keep track of your online ads and make necessary changes if needed. You should also respond promptly to any inquiries from potential buyers.

By following these steps, you can effectively sell your 3 bhk house in Phoenix, AZ using online ads.

Why Digital Marketing is better than Traditional Marketing in the USA?

Here we list out simple 7 reasons why digital marketing is better than the traditional way of marketing here in the USA

Traditional Marketing Cons
Definition Promoting products or services through offline channels such as TV, radio, print, billboards, etc.
Targeting Broad audience targeting with limited ability to target specific demographics
Cost Typically more expensive due to production costs and limited targeting
Measurability Difficult to measure effectiveness and ROI
Reach Limited reach based on geographic constraints and audience size
Engagement Limited engagement opportunities beyond one-way communication
Flexibility Less flexibility in terms of making changes to campaigns once they are launched
Personalization Limited ability to personalize messages

I hope that helps! Let me know if you have any further questions.

Difference between Conventional ads and digital marketing – How it works in the USA

Conventional advertising and digital marketing are two distinct approaches to promoting products or services in the USA, each with its own advantages and disadvantages. Here are some of the key differences between conventional advertising and digital marketing:

  1. Reach: Conventional advertising, such as print or TV ads, typically has a wider reach in terms of the number of people who can potentially see or hear the ad. However, digital marketing can also reach a large audience, especially through social media and search engine marketing. 
  2. Targeting: Digital marketing offers more precise targeting options, allowing businesses to reach specific demographics, interests, behaviors, and locations. Conventional advertising is less precise and may not be as effective in targeting a specific audience. 
  3. Cost: Conventional advertising can be more expensive than digital marketing, especially for TV ads and print ads in popular publications. Digital marketing, on the other hand, can be more cost-effective, especially for small businesses with limited budgets.
  4. Interactivity: Digital marketing offers more opportunities for interactivity and engagement with the audience, such as through social media posts, email marketing, and interactive ads. Conventional advertising is generally less interactive and may not offer the same level of engagement. 
  5. Measurability: Digital marketing offers more data and metrics to measure the success of a campaign, such as clicks, impressions, conversions, and engagement rates. Conventional advertising is less measurable and may not provide the same level of insight into the effectiveness of the campaign. 
  6. Overall, both conventional advertising and digital marketing have their own unique benefits and limitations. The best approach depends on the business goals, target audience, budget, and the nature of the products or services being promoted. Many businesses choose to combine both approaches for a more comprehensive marketing strategy.

The Top 20 US cities that offer great opportunities for small businesses in 2023

Many cities in the USA have a vibrant small business scene. Here are the top 20 cities that offer great opportunities for small businesses:

  1. Austin, Texas
  2. Seattle, Washington
  3. Nashville, Tennessee
  4. Denver, Colorado
  5. Raleigh, North Carolina
  6. Portland, Oregon
  7. San Francisco, California
  8. San Diego, California
  9. Boston, Massachusetts
  10. Minneapolis, Minnesota
  11. Phoenix, Arizona
  12. Salt Lake City, Utah
  13. Charlotte, North Carolina
  14. Dallas, Texas
  15. Atlanta, Georgia
  16. Indianapolis, Indiana
  17. Houston, Texas
  18. Miami, Florida
  19. Pittsburgh, Pennsylvania
  20. Columbus, Ohio

These cities offer various opportunities for small businesses in terms of infrastructure, networking, resources, and consumer demand. It’s worth noting that the best city for your business may vary depending on your industry and the type of services or products you offer.

Small Business Challenges and Opportunities in 2023

Based on current economic trends and market conditions, small businesses in the USA are likely to face both opportunities and challenges in 2023.

On the one hand, there is a growing demand for personalized and localized products and services, which presents great opportunities for small businesses that can cater to these demands. 

Tax Incentives, Grants, Loans and Finance

Additionally, the US government has implemented several policies and initiatives to support small businesses, such as tax incentives, grants, and access to loans and financing.

On the other hand, small businesses may face challenges such as increased competition, rising costs of labor and resources, and shifting consumer preferences. 

Key to Success

Overall, the situation of small businesses in the USA in 2023 is likely to be shaped by a combination of these and other factors. As with any business, the key to success is to stay informed, adaptable, and focused on providing value to customers.